03 / Rabbit Holes
Questions with
no neat exit.
Persistent research threads: each one holds a premise, field notes, and the work it keeps pulling toward it.
How people learn to trust financial products
Which signals help people make a high-stakes decision when expertise is unevenly distributed?
Latest note: Collecting the signals people use when they cannot verify a mechanism themselves.What makes a startup feel inevitable?
What turns a useful idea into something people feel they were already waiting for?
Latest note: Looking at how trust forms before a product becomes familiar.