Products
Convenience is the absence of a small, repeated annoyance.
It is rarely a big feature. More often, it is the thing that did not make you sigh today.
02 / Bench
Notes left
in the open.
Small observations that do not need an argument built around them. Updated whenever something lingers.
Analytics
Every dashboard is also a story about what an organisation has decided to pay attention to.
The empty spaces tend to be more revealing than the colourful charts.
Positioning
A useful test for a brand line: could a customer plausibly say it to a friend?
Not repeat it from an ad. Say it because it captures a real, felt difference.